Mena Gourmet has been awarded the Trusted Vietnamese Brand Mark 2026, a distinction that recognises companies making measurable efforts to earn consumer confidence and lift service standards. The accolade comes as the chain pushes beyond its roots as a premium supermarket to develop a broader lifestyle retail model across Ho Chi Minh City.
What the award recognises
The recognition was presented at the second Vietnamese Brand Mark Awards during Made By Vietnam Day 2026 in Ho Chi Minh City, a media event that celebrates homegrown brands and innovation. The event is organised by Ho Chi Minh City Television (HTV) and the Ho Chi Minh City Investment and Trade Promotion Center (ITPC).
- The award highlights commitment to consumer trust.
- It recognises excellence in customer service and operational innovation.
- It honours brands that create lasting value for customers and communities.
From premium supermarket to lifestyle destination
According to the organisers’ description, Mena Gourmet is reframing what a food retailer can be: rather than only focusing on transactions, the chain is building a multi-purpose destination that blends shopping, dining and community experiences. The company’s expansion across Ho Chi Minh City is intended to bring its services closer to customers and respond to changing consumer expectations.
The award, organisers say, marks a milestone in Mena Gourmet’s development and signals broader ambitions within the Menas ecosystem to create an integrated lifestyle offering. As urban consumers increasingly value convenience and curated experiences, the chain’s strategy points to a retail model that looks to combine product assortment with hospitality and in-store experiences.
Context and possible consequences
Retailers across Asia and beyond are experimenting with hybrid formats that blend grocery, foodservice and leisure. Mena Gourmet’s path mirrors this global trend, positioning the brand to capture customers who seek more than commodity purchases when they visit stores.
For shoppers, the shift could mean greater access to on-site dining, events and services alongside grocery offerings. For competitors, the move raises the bar for how supermarkets cultivate loyalty: rapid expansion of experiential formats can intensify competition, particularly in dense urban markets such as Ho Chi Minh City.
| Detail | Information |
|---|---|
| Award | Trusted Vietnamese Brand Mark 2026 |
| Event | Made By Vietnam Day 2026 |
| Organisers | HTV and ITPC |
| Location | Ho Chi Minh City |
Industry watchers will be watching whether Mena Gourmet’s integrated approach—bringing hospitality and community programming into retail spaces—translates into stronger customer loyalty and higher visit frequency. If successful, the model may be copied by other domestic and regional chains seeking to differentiate in crowded markets.
For consumers, the promise is tangible: stores that offer convenience without sacrificing quality, and physical spaces designed for connection as well as purchase. That emphasis on experience-driven retail is increasingly part of how brands demonstrate value and build trust in competitive markets.
As Mena Gourmet expands, the Trusted Vietnamese Brand Mark provides a public endorsement of the company’s strategy and may help the brand deepen recognition among local shoppers while signalling its ambitions to partners and peers.
