Canadian Tire Corporation and Tim Hortons announced a loyalty partnership that lets consumers link their reward accounts and earn Canadian Tire Money on purchases at participating Tim Hortons locations across Canada. The move ties two of the country’s most recognisable retail brands and aims to expand the utility of both programmes for millions of members.
How the linked programmes work
Members of Triangle Rewards and Tims Rewards can now connect their accounts so purchases at Tim Hortons earn both Tims Rewards points and Canadian Tire Money, the companies said. There are multiple earning methods that can be combined depending on how customers pay.
- Scan for Tims Rewards at the time of purchase to earn 2% Canadian Tire Money on eligible Tim Hortons items (pre-tax).
- Scan for Tims Rewards and pay with a Triangle credit card to receive an additional 2% on total Tim Hortons purchases.
- Use a Triangle credit card as the payment method for the Tims app’s scan-and-pay to earn a further 1% on eligible pre-tax purchases.
"The Triangle Rewards and Tims Rewards partnership is built around one of the country's most familiar routines: a Tims run," said Darryl Jenkins, executive vice-president and chief development officer at Canadian Tire Corporation.
Hope Bagozzi, chief marketing officer for Tim Hortons, said the collaboration gives guests more value by enabling them to earn both Tims Rewards points and Canadian Tire Money on orders, and that the earned Canadian Tire Money can be redeemed across other Canadian Tire banners.
What customers can expect
The partnership is structured to let members accumulate reward value in more than one way. Customers who habitually visit Tim Hortons and also shop with Canadian Tire may find the arrangement attractive because rewards earned at coffee and restaurant transactions can be applied to purchases at automotive, home and sports outlets under the Canadian Tire umbrella.
| Action | Canadian Tire Money earned | Notes |
|---|---|---|
| Scan Tims Rewards | 2% | On eligible Tim Hortons purchases (pre-tax) |
| Scan + pay with Triangle credit card | 2% additional | Applied to total transaction |
| Triangle credit card via Tims app scan-and-pay | 1% additional | On eligible pre-tax purchases |
Combined, some payment and scanning combinations can deliver up to 5% Canadian Tire Money on qualifying Tim Hortons transactions, according to statements provided by the companies. The exact value a member captures will depend on which combination of scanning and payment methods they use.
Broader context and implications
Loyalty programmes have become central to retail and restaurant strategies in Canada, helping brands drive repeat business and gather data about consumer behaviour. By linking rewards systems, Canadian Tire and Tim Hortons are offering members a more versatile way to redeem value across a broader retail footprint.
For consumers, the change may influence where they choose to make daily purchases: rewards earned at Tim Hortons can now be redirected toward automotive, home-improvement or sporting goods purchases under the Canadian Tire network. For the companies, cross-brand loyalty can increase customer engagement and deepen spending across different retail channels.
Both organisations described the partnership as a way to deliver added value and convenience: Canadian Tire framed it as expanding the Triangle Rewards ecosystem, while Tim Hortons emphasised the benefit to guests who already accumulate points and redeem offers through Tims Rewards.
Details on rollout timing, participating locations and any exclusions were not specified in the announcement; customers are advised to consult the companies’ websites or app communications for the most current information on how to link accounts and earn rewards.
