Grant UK has signed a new three-year sponsorship with Bath Rugby, renewing ties that began in 2015 and promising support both on matchdays and for the club’s sustainability ambitions as plans progress for the redevelopment of The Rec.
What the deal includes
The agreement, which runs through the 2026/27, 2027/28 and 2028/29 seasons, covers several visible and community-focused elements. Grant branding will appear on all three match kits and replica shirts, and the company will retain pitch-side advertising and a hospitality box at home fixtures — preserving a long-standing presence at The Rec.
- Kit and replica shirt branding across three seasons
- Pitch-side advertising at home matches
- Continued use of a hospitality box for corporate guests and customers
- Partnership on club sustainability and supporter awareness of low-carbon heating
As part of the arrangement Grant UK will act as an Official Partner and a Club Sustainability Partner, working with the club to promote low-carbon heating technologies and to help reduce carbon footprints among supporters and the wider community.
Local context — The Rec and sustainability
Bath Rugby’s home ground, The Rec, is at the centre of plans intended to secure the club’s future and maintain its role in the city. While the redevelopment project is at an ongoing stage, the new sponsorship ties corporate backing directly to that next chapter.
Grant UK has said it will use the partnership to raise consumer understanding of technologies such as air source heat pumps — a focus that dovetails with broader ambitions nationally and locally to reduce dependence on high-carbon heating. The company has also signalled an interest in supporting the club’s community activities as they embed sustainability into operations and outreach.
“This three-year sponsorship deal marks an exciting new chapter for Grant UK’s partnership with Bath Rugby,”
The full quotation from Grant UK’s Head of Internal Sales and Marketing referenced the firm’s long relationship with the club and noted milestones the company has reached since first supporting Bath Rugby in 2015, including moving to larger headquarters in Swindon and expanding its range of sustainable home heating products while celebrating its 30th anniversary.
What this means for supporters and local businesses
For match-going supporters the deal means continuity: prominent branding, retained hospitality arrangements and sustained community programmes linked to the club’s profile. For local suppliers and contractors involved in The Rec’s redevelopment the presence of a committed partner may be reassuring to planners and the club alike, signalling corporate confidence in the project’s direction.
| Aspect | Detail |
|---|---|
| Partnership start year | 2015 |
| New sponsorship period | 2026/27–2028/29 seasons |
| Local HQ noted in statement | Swindon (Grant UK relocated here during partnership) |
Bath is a city where sporting identity and civic life are intertwined: any long-term partner of Bath Rugby becomes part of that fabric, particularly when commitments reach beyond matchday visibility and into environmental education and community outreach. For a club preparing to reshape its home ground, corporate partners who combine financial support with shared strategic aims are likely to be important to the club’s next steps.
The deal reaffirms a relationship that has grown over more than a decade and positions Grant UK as a visible ally as Bath Rugby moves into its redevelopment phase and continues to promote sustainability to its supporters and the wider Bath community.
