Branded salon chain debuts in Bhayli, expanding Vadodara's organised beauty services
Vadodara — A new branded beauty and grooming outlet, Femina FLAUNT Studio Salon, opened its doors in Bhayli on the outskirts of the city, marking the first presence of the chain in Vadodara. The inauguration was attended by Aayushi Dholakia, Femina Miss India 2024 second runner-up, who was the chief guest at the opening, Femina reported.
The salon is operated under a franchise partnership with The Times Group’s Femina FLAUNT platform. The venture intends to marry international styling trends with services adapted to local preferences, offering a range of professional beauty treatments. Femina said the chain will emphasise innovation, hygiene and personalised customer experience as part of its service proposition.
"We are proud to bring Femina FLAUNT Studio Salon to Vadodara, blending trusted expertise with contemporary trends tailored for the community," The Times Group said in a statement reported by Femina.
The local franchisee, Dhara Sanghvi, was quoted by Femina as saying the concept is differentiated on several fronts including interior aesthetics, service offerings and customer experience. Femina FLAUNT positions itself as an extension of the Femina lifestyle brand and aims to establish a foothold in Vadodara’s growing organised beauty market.
Services, market positioning and local implications
The new Bhayli outlet offers a spectrum of salon services. According to the report, the key service categories include:
- Hair — professional cutting, styling and treatments
- Makeup — bridal and occasion makeup services
- Nails — manicure and pedicure options
- Skincare — facials and skin therapies
- Korean spa — listed among exclusive services highlighted at launch
These offerings reflect a growing consumer preference in Vadodara for organised, branded personal-care experiences. For the city’s retail and services economy, the entry of a Times Group-backed brand is notable because it can set service and pricing benchmarks, increase competition for independent salons, and influence expectations around hygiene and training standards.
| Feature | Implication for Vadodara |
|---|---|
| Branded expertise (Femina association) | Raises consumer trust and could attract clientele seeking premium services |
| Franchise model | Potential for more outlets if demand sustains; local entrepreneurship opportunity |
| Range of services including Korean spa | Broadens the city's service mix; may increase demand for trained therapists |
At the launch, Aayushi Dholakia expressed enthusiasm about the new salon’s arrival in Vadodara. Femina reported her saying she was "super excited to be here" and encouraged local residents to experience the services. The public appearance of a national pageant winner adds promotional momentum to the opening but the longer-term impact will depend on service quality, pricing and local market fit.
From an employment perspective, franchise outlets typically create roles spanning reception, beauty therapists, stylists and managerial staff. While Femina’s statement highlighted trained professionals as part of the salon’s value proposition, the report did not specify staffing numbers or local hiring plans.
For customers in Vadodara, the Bhayli salon offers an additional option among personal grooming providers. For the local industry, it signals the interest of national lifestyle brands in consolidating presence beyond metro centres into tier-2 cities and suburban nodes. The Times Group framed the Bhayli outlet as a step to nurture confidence among guests and tailor contemporary trends to the community, according to Femina’s coverage.
As organised beauty and wellness brands expand, local independent salons may need to respond by upgrading hygiene, training and service differentiation. Observers tracking Vadodara’s retail services will watch whether Femina FLAUNT uses the Bhayli opening as a pilot to scale across other neighbourhoods in the city.
