Ten Lifestyle Group has appointed Matthew Lindsey as a non‑executive director with immediate effect, strengthening the lifestyle and loyalty platform’s board with extensive digital product and technology expertise.
Board move underlines digital focus
The appointment, announced by the London‑listed company, brings a senior leader with more than 20 years’ experience in building and running digital product teams at major consumer and luxury brands. Lindsey’s most recent executive role was as chief product officer at YOOX NET‑A‑PORTER, where he led the global product organisation across the group’s brand portfolio and shared responsibility for the technology investment programme with the chief technology officer.
Earlier in his career Lindsey held senior digital product roles at Burberry, overseeing web, apps, in‑store technology and customer relationship systems, and held various engineering and product positions at Expedia, including director of global product. He currently serves as a principal and strategic adviser at Huntington Strategic Ventures, with a focus on AI product strategy and digital transformation.
What Lindsey will do on the board
As part of the board changes, Lindsey will join Ten Lifestyle Group’s nomination committee. The company also confirmed a reorganisation of committee roles: Julian Pancholi will continue as chair of the nomination committee and Alex Cheatle remains a member; Edward Knapp has been appointed chair of the remuneration committee, with Pancholi continuing as a member.
“He brings extensive experience in product, technology and digital transformation, having held senior leadership roles across some of the world’s leading digital and consumer businesses,”
The comment came from Jules Pancholi, non‑executive chairman of Ten Lifestyle Group.
Why the hire matters for members and clients
Ten Lifestyle Group operates a customer‑experience and loyalty platform for financial institutions and premium brands, serving millions of members across services such as travel, dining and entertainment. Placing an experienced product and technology executive on the board suggests the company is prioritising the ongoing development of digital services and the technology that underpins customer experience.
For clients — banks, card issuers and premium brands — the appointment signals a desire to continue investing in product capability, digital integration and possibly AI‑driven experiences, areas in which Lindsey has been advising while at Huntington Strategic Ventures.
Career summary
Key roles from Lindsey’s career, as disclosed by the company, include:
- Chief Product Officer, YOOX NET‑A‑PORTER — led the global product organisation and shared accountability for the group’s technology investment portfolio.
- Global Vice President of Digital Product, Burberry — responsible for digital products including web, apps and in‑store technology.
- Senior engineering and product roles at Expedia, including Director of Global Product.
- Principal and Strategic Adviser, Huntington Strategic Ventures — advising on AI product strategy and digital transformation.
| Role | Employer |
|---|---|
| Chief Product Officer | YOOX NET‑A‑PORTER |
| Global VP, Digital Product | Burberry |
| Director of Global Product / senior roles | Expedia |
| Principal & Strategic Adviser | Huntington Strategic Ventures |
Context and potential implications
For lifestyle‑facing businesses and their partners, digital product leadership is increasingly central to competitive advantage. Customers now expect seamless online experiences, personalised offers and fast service across channels. Bringing a senior product leader onto the board can help bridge the gap between strategic oversight and product‑level decision making.
Ten Lifestyle Group’s platform is geared towards high‑value member experiences, and the company’s strategic direction will be watched closely by investors and clients who want to see continued investment in technology, product design and data‑driven personalisation. The move also follows a broader trend among consumer‑facing firms to appoint board members with deep digital and AI experience as they look to scale services and improve member engagement.
The appointment was confirmed in a company statement and reviewed by an editor. No further financial terms were disclosed.
