Channel Nine has faced a wave of criticism after introducing AI-generated music and animations into its long-running renovation series The Block, with some viewers saying the move has put them off watching the 2026 season.
Producers defend use of new technology
David Barbour, the show’s post-production executive producer, told Yahoo Lifestyle that the programme has a history of adopting novel techniques and that AI is now “another creative tool in our storytelling toolkit”.
"As with any creative evolution, some viewers will love it immediately, others may be surprised by it, and that's completely understandable,"
He added that producers had blended AI-generated music with the show’s existing music library, using it where it "best serves the story" to create "highly specific musical moments" tailored to a scene’s tone, humour and personality.
Viewing figures and audience reaction
The programme remains one of Australia’s most watched entertainment shows; the first episode of the newest series attracted more than 2.2 million viewers. Yet despite the strong audience numbers, social media has seen a vocal minority express frustration. Complaints ranged from irritation at the soundtrack to broader objections over the use of artificial intelligence in creative work.
- Some viewers said they would boycott the season, describing the AI elements as a turning point.
- Others criticised the soundtrack as too noisy and reported muting the television during episodes.
- The show has also employed AI for visual effects, such as transforming contestants into animal characters.
Comments posted online included short, emphatic reactions. One user wrote, "The AI has put me off completely, I'm out." Another said, "This show has absolutely gone to the dogs. I'm so disappointed," while a third posted: "It's horrific. It makes me so angry."
What producers say the technology delivers
Barbour framed AI as part of the programme’s ongoing experimentation with methods that enhance storytelling. According to his statement, the technology enables bespoke music cues that match the specific demands of individual scenes—something the production team believes contributes to entertainment value.
In addition to music, the producers have used AI for playful animations intended to augment the show’s tone. These creative choices, they argue, complement rather than replace established elements such as the traditional music catalogue.
| Fact | Detail |
|---|---|
| Series longevity | 22 seasons |
| Launch viewership | More than 2.2 million viewers for the first episode |
| AI uses cited | Music, jingles and animations |
Broader context
Producers’ rationale—using technology to achieve specific creative effects—reflects a growing trend across media industries where AI tools are applied for speed, customisation and experimentation. The backlash from some viewers highlights a cultural tension: while many audiences accept technological change, others react strongly when familiar programmes adjust their creative approach.
For The Block, the debate poses questions about how far legacy shows can evolve before long-term viewers feel alienated. The production team has signalled it will continue to experiment, balancing traditional elements with new techniques in pursuit of what it sees as the most entertaining version of the series.
For viewers, the dispute will be an indicator of tolerance for AI in mainstream entertainment — whether the technology will be regarded as a legitimate production tool or a step too far in altering the tone of a familiar format.
