The Overgate Shopping Centre in Dundee will welcome an Everlast concept gym in 2027, Frasers Group has confirmed, marking a further shift towards leisure-led uses at one of the city’s principal retail destinations.
Part of wider investment drive at Overgate
The deal follows the opening of the three-storey FRASERS department store in June 2025 and the subsequent arrival of a 5,000 sq ft FLANNELS outlet in December 2025. Frasers Group, which acquired the Overgate in March 2023, says its continued tenant changes are intended to revitalise the 440,000 sq ft centre and to attract a broader audience than traditional retail alone.
Centre management reports show measurable impact since FRASERS opened: a 7% rise in footfall and a 26% increase in retailer sales during the first year the store traded. Frasers believes the introduction of Everlast will help boost occupancy at the centre from its current 90% to around 96%.
- Everlast gym confirmed for Overgate in 2027.
- FRASERS and FLANNELS already trading at the centre.
- Reported footfall up 7% and retailer sales up 26% since FRASERS opened.
Jobs, leisure and the changing high street offer
While details such as the precise opening date and the full list of facilities at the new Everlast site have not been released, the announcement signals a continued move by the centre away from a purely retail mix towards services and leisure — an approach taken by many UK shopping centres seeking to remain competitive in the face of online retail growth.
Frasers Group’s initial investment at Overgate exceeded £5 million for the FRASERS store, which occupies around 60,000 sq ft and created more than 80 jobs when it opened. The group says its evolving tenant line-up aims to increase dwell time and broaden the reasons people come to the city centre.
“The opening of FRASERS has been a breath of fresh air for the centre and reflects Frasers Group’s continued investment in the high street,”
That comment was made by Malcolm Angus, Centre Manager at Overgate, in materials accompanying the Everlast announcement.
Local context and likely consequences for Dundee
For Dundee residents, the Everlast arrival will be notable on several fronts. A new gym increases local leisure provision and may appeal both to city-centre workers and residents seeking facilities within walking distance. It may also help to spread visitor patterns throughout the week, supporting cafés, restaurants and other non-retail businesses within and around the centre.
There are broader economic and planning questions that accompany more leisure-focused redevelopment. Increasing occupancy and sales at Overgate is a positive for landlords and retailers, but the precise employment impact of a gym — permanent and casual roles — will depend on the scale of the facility and how it is staffed. Frasers has not released those operational details.
In common with other towns and cities, Dundee’s strategy for the city centre must weigh the benefits of inward investment against the need for accessible, community-focused amenities. The Overgate’s pivot toward combined retail, fashion and leisure experiences reflects that balancing act.
| Metric | Reported change |
|---|---|
| Footfall since FRASERS opened | +7% |
| Retailer sales since FRASERS opened | +26% |
| Overgate occupancy (current) | 90% |
| Target occupancy after Everlast | 96% (Frasers estimate) |
The Everlast announcement will be welcomed by those seeking more leisure options in Dundee city centre, and by landlords keen to reduce vacant space. However, the long-term impact will hinge on how the facility is programmed, priced and integrated with existing operators — and whether it successfully draws new or different visitors into the Overgate.
Frasers Group and Overgate management say further details on the Everlast opening, including facilities and an exact launch date, will be announced in due course.
