Bhubaneswar: Khimji Dayabhai Co. Group, a long-standing jewellery house from Odisha, on Wednesday marked its 90th anniversary, unveiling a customer-focused campaign that the company says recognises the generations of families who have shaped its heritage since August 1936.
Campaign centred on real relationships
Rather than spotlight products or celebrity endorsers, the Group has chosen to celebrate the milestone by featuring its customers — including multi-generational families — in its communications. Company material describes this approach as a continuation of a philosophy introduced by the brand in Odisha: using authentic customer photographs to convey trust and continuity.
The Group said each person and family included in the campaign symbolises the relationships and memories that have underpinned its business for nine decades. The anniversary drive aims to emphasise the human connections behind jewellery purchases rather than a conventional product push.
Growth through the decades
Khimji Dayabhai Co. Group’s public timeline highlights several expansion milestones across the state and beyond. It began in Baripada in 1936, moved into Balasore in 1998, opened in Bhadrak in 2016, launched an e-commerce brand YOULRY.COM in 2020 and introduced a contemporary luxury retail concept, ARNIKA, in Bhubaneswar in 2025.
| Year | Milestone |
|---|---|
| 1936 | First store opened in Baripada |
| 1998 | Expansion to Balasore |
| 2016 | Presence strengthened in Bhadrak |
| 2020 | Launched e-commerce brand YOULRY.COM |
| 2025 | Opened ARnika luxury store in Bhubaneswar |
Leadership and future focus
Leadership of the Group is described as a family-era transition into the present day, with Mr. Nishit Nanda, Mr. Sameer Nanda and Mr. Nishant Nanda steering the organisation. The company statement says their combined priorities include innovation, digital transformation, design, quality and customer experience alongside operational excellence.
By emphasising digital retail through YOULRY.COM and opening ARnika, the Group projects an ambition to blend heritage craftsmanship with contemporary retail formats and online reach, according to the published timeline.
What this means locally
Odisha’s retail jewellery sector is deeply tied to cultural and life-cycle events; a legacy house celebrating nine decades underlines the staying power of locally rooted brands amid changing market dynamics. The customer-centric anniversary execution also reflects an appetite among regional firms to foreground authenticity and heritage in brand storytelling.
- Heritage value: Ninety years signals long-term trust among local buyers.
- Digital shift: The 2020 e-commerce launch shows adaptation to online retail.
- Premium footprint: ARnika in Bhubaneswar marks a move into contemporary luxury retail.
Practical note for consumers
Customers looking to engage with the Group’s anniversary activities should consult the company’s official channels for campaign details and store-specific information. Buyers are advised to verify certifications and hallmarks on gold and diamond purchases and to follow standard due diligence — particularly when transacting online via e-commerce platforms.
The Group’s decision to spotlight real customers in its ads is likely to resonate with buyers who value provenance and family continuity; it may also inform purchasing decisions ahead of traditional festive and marriage seasons when jewellery demand typically rises in Odisha.
Khimji Dayabhai Co. Group’s 90-year milestone places it among a select group of enduring retail names in the region, demonstrating continuity, adaptation and an emphasis on customer relationships as the business moves forward under the current leadership.
