CHARLOTTETOWN — Peace by Chocolate has opened a boutique at Royalty Crossing in Charlottetown, marking the company’s first retail location outside Nova Scotia.
New retail presence on P.E.I.
The move brings the Hadhad family’s well-known chocolate brand to Prince Edward Island after the family rebuilt its business in Nova Scotia. The Charlottetown boutique carries a range of Peace by Chocolate products and prominently features a P.E.I.-themed bar called the “Who’s Yer Father?” bar, which displays the provincial flag and a lighthouse on its packaging.
Company information indicates that the milk chocolate and potato chip bar has become one of the most popular items at the new Royalty Crossing shop.
What the arrival means locally
For shoppers and visitors, the boutique adds a new destination for specialty confections in the provincial capital. For the local retail scene, a recognizable Atlantic Canadian brand opening its first store outside its home province represents a modest but notable new retail investment on P.E.I.
While details about the full product lineup and hours were released by the company at the boutique, the P.E.I.-themed bar has been singled out among offerings as an item tailored to local tastes and island identity.
- Location: Royalty Crossing, Charlottetown
- Notable product: “Who’s Yer Father?” P.E.I.-themed milk chocolate and potato chip bar
- Significance: Peace by Chocolate’s first boutique outside Nova Scotia
Background on the business
The Hadhad family rebuilt Peace by Chocolate in Nova Scotia a decade ago, and the brand has since become known in Atlantic Canada for its chocolates. Opening in Charlottetown represents a geographic expansion of the company’s retail footprint beyond Nova Scotia.
The introduction of a product specifically themed to Prince Edward Island illustrates the company’s approach to local markets: adapting packaging and product offerings to reflect provincial symbols and appeal to both residents and visitors.
| Item | Detail |
|---|---|
| First location outside Nova Scotia | Charlottetown — Royalty Crossing |
| Featured product | “Who’s Yer Father?” P.E.I.-themed milk chocolate & potato chip bar |
Local reaction and potential impact
Retail openings from established regional brands can provide a modest boost to foot traffic in shopping areas and offer new options for gifts and souvenirs, particularly during peak visitor seasons. A P.E.I.-themed chocolate bar may be especially attractive to tourists looking for locally relevant treats, as well as Islanders seeking a familiar regional brand with a local twist.
At the same time, the arrival of another specialty retailer adds to competition in the confectionery and gift market. Independent retailers and other food businesses in Charlottetown will be watching to see how customers respond and whether the boutique draws consistent local as well as tourist traffic.
What shoppers should know
Customers interested in visiting the Peace by Chocolate boutique at Royalty Crossing can expect the P.E.I.-themed bar among the shop’s highlights. The company has said the milk chocolate and potato chip bar has been a popular product at the new location.
Additional details such as specific opening hours, a full product list and any launch promotions were provided at the boutique and through company channels at the time of the opening.
This expansion marks an incremental step for the Hadhad family’s business and a small but visible addition to Charlottetown’s retail offerings. For Islanders and visitors alike, the new boutique offers another way to buy a locally themed edible souvenir.
Photo credit: Vivian Ulinwa / The Guardian
