Sterling Holiday Resorts on Friday inaugurated Sterling Naman Bastar, Jagdalpur, marking the company’s entry into Chhattisgarh and taking its nationwide portfolio to 80 properties. The new resort, located on Chitrakote Road in Jagdalpur, comprises 45 rooms across five categories and is spread over approximately 3.21 acres.
Property and facilities
The 45-key resort includes garden-facing rooms, suites and a private pool villa. Facilities listed by the company include an indoor swimming pool, a spa, recreation spaces, lawns and banquet areas intended to host leisure groups, celebrations and events.
| Attribute | Detail |
|---|---|
| Location | Chitrakote Road, Jagdalpur |
| Land area | Approx. 3.21 acres |
| Room count | 45 rooms (five categories) |
| Key facilities | Indoor pool, spa, lawns, banquet spaces, recreation areas |
| F&B outlets | Amravan (multi-cuisine vegetarian restaurant), Little Bites (café) |
Focus on destination-led growth
Sterling has described the Jagdalpur property as part of a destination-driven expansion strategy that targets emerging leisure markets beyond established tourist hubs. The company said the resort is being positioned as an organised accommodation base for travellers visiting attractions across Bastar rather than as a standalone, destination resort.
“The company sees Bastar as a destination with significant potential to attract travellers seeking nature, culture and discovery,” said Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts.
Linking hospitality to local culture and cuisine
The resort’s food and beverage programme incorporates local flavours. The multi-cuisine vegetarian restaurant Amravan and café Little Bites will serve regional preparations such as Baasta, Angakar Roti, Chaur Bhaja, Farra and Tikhur, reflecting the company’s stated intent to weave the destination into the guest experience.
What Bastar offers travellers
Bastar is known for a mix of natural and cultural attractions. Sterling cited several points of interest that guests can access from Jagdalpur, including waterfalls, national parks, caves and tribal craft traditions.
- Chitrakote and Tirathgarh waterfalls
- Kanger Valley National Park
- Limestone caves and tribal haats
- Dhokra craft traditions and indigenous food culture
Local implications
Hospitality analysts and local tourism stakeholders have in recent years urged development of organised accommodation to support rising visitor interest in Bastar’s ecology and culture. By establishing an organised resort base in Jagdalpur, Sterling aims to channel travellers into the region with on-site facilities for groups and events.
While the company did not disclose investment figures or employment numbers for the property, the opening of a branded resort typically expands the accommodation mix available to both independent travellers and organised group bookings, and can encourage longer stays at nearby attractions.
Company strategy and market context
Sterling’s move into Bastar aligns with a broader industry trend in which hotel chains expand into emerging leisure destinations to diversify portfolios beyond established urban and hill-station markets. For travellers, branded properties often provide predictable services, safety standards and booking channels that can make lesser-known destinations more accessible.
The Jagdalpur opening takes Sterling’s portfolio to 80 resorts across India. The company has emphasised destination-led growth as it builds hospitality infrastructure in locations it considers to have rising tourism potential.
For visitors planning travel to Bastar, Jagdalpur serves as a practical base from which to explore the region. Prospective guests should check the resort’s official channels for room categories, seasonal packages and terms, and consider local travel advisories and access conditions when arranging day trips to natural sites and tribal markets.
