Apple TV has released a trailer for Ted Lasso Season 4 showing the title character back in Richmond, but in a new role: head coach of a second-division women's football team. The preview, posted ahead of the season's second episode, frames the new campaign as a risk-taking chapter that places Ted in a different locker room and under fresh scrutiny.
From AFC Richmond to the Lady Greyhounds
The trailer centres on Ted Lasso — played and executive-produced by Jason Sudeikis — returning to Richmond to meet the Lady Greyhounds, a women’s side he is set to shepherd. Apple’s synopsis for the episode titled "Curiouser and Curiouser," which premieres Wednesday, Aug. 12, warns that
"not everyone is glad to see him."
The season reunites Sudeikis with many familiar performers, including Hannah Waddingham, Juno Temple, Brett Goldstein, Brendan Hunt and Jeremy Swift. It also introduces several new cast members: Tanya Reynolds, Jude Mack, Faye Marsay, Rex Hayes, Aisling Sharkey, Abbie Hern and Grant Feely.
Creative team and release schedule
Behind the camera, Jack Burditt joins as an executive producer. Sudeikis continues as an executive producer alongside Brendan Hunt, Joe Kelly, Jane Becker, Jamie Lee and Bill Wrubel. Brett Goldstein remains a writer and executive producer, while returning writers and producers include Leann Bowen, Sarah Walker and Phoebe Walsh. Bill Lawrence is listed as an executive producer through Doozer Productions.
Apple TV will release new episodes on Wednesdays through Oct. 7. The series — originally adapted from a character created for NBC Sports by Sudeikis, Lawrence, Kelly and Hunt — established itself as a flagship Apple title after winning consecutive Emmy awards for Outstanding Comedy Series in its first two seasons.
| Item | Detail |
|---|---|
| Season premiere pattern | New episodes weekly on Wednesdays |
| Second episode title | "Curiouser and Curiouser" — premieres Aug. 12 |
| Season end | Oct. 7 |
Why Richmond matters — even as a setting and a name
For local audiences, the return of Ted Lasso to Richmond will feel like a cultural touchstone even though the club and the version of Richmond depicted in the show are fictional and based in England. The series built its reputation as much on character work and optimism as on football tactics, and the new season's pivot to a women's team raises questions about how the show will handle sport, gender and club identity in familiar surroundings.
Showrunners have signalled that the season will explore taking chances without knowing the outcome — a familiar thematic beat for the series — while introducing fresh dynamics via new cast members and producers. The trailer positions Ted’s signature motivational approach against scepticism from those around him, setting up tension that could reshape his relationships with returning characters.
- New cast additions include Tanya Reynolds, Jude Mack and Faye Marsay.
- Key creatives such as Brett Goldstein and Bill Lawrence continue to shape the show.
- Release cadence is weekly on Wednesdays through Oct. 7, with the second episode arriving Aug. 12.
For viewers in Richmond and across British Columbia, the series offers a chance to watch a well-known TV character return to a familiar-sounding setting while the story tests how far Ted's optimism travels when placed in a different kind of team environment. The trailer sets up new personnel and new challenges; the coming weeks will show whether the show's blend of heart and humour translates to the Lady Greyhounds' locker room.
