Longmont, Colo. — Vert has opened a new 35,000-square-foot manufacturing facility designed to consolidate digitally printed pouches, roll stock and labels for lifestyle consumer packaged goods brands, the company announced Thursday.
Single site aims to reduce lead times and minimums
The plant, located in Longmont, brings multiple packaging processes under one roof and is equipped with HP Indigo digital printing technology. At start-up the site will operate one HP Indigo CPO 25K Digital Press, with space reserved for potential expansion.
Company officials say the configuration is intended to support faster product introductions, lower minimum order volumes and quicker replenishment for vendors in categories such as natural products, food and drink, sports nutrition, supplements and pet treats.
Built for brands that need speed and flexibility
Vert was originally founded to serve sectors with strict regulations, shaping its approach around short timelines, rapid product changes and hands-on customer support. The Longmont facility is the company's latest step to apply that operating model to a broader range of lifestyle CPG businesses that contend with fragmented supplier networks and long production cycles.
"By investing in HP Indigo digital print technology, Vert is helping brands bring products to market faster, reduce complexity and scale with confidence. We are proud to support Vert as they expand their capabilities and empower growing consumer brands with the agility, quality and flexibility that digital production makes possible."
The quote above is from Bob Babich, HP's flexible packaging lead, who commented on the partnership and technology supporting the new site.
Vert founder and CEO Dustin Steerman emphasized the company’s intent to remove operational bottlenecks that slow growth for emerging brands, noting the Longmont plant is designed to let companies "launch fast, validate demand, adapt quickly and scale smarter through the same ecosystem."
Operational details and market positioning
The facility’s digital-first approach targets brands that need frequent SKU changes, small batch runs and rapid iterations. Digital printing allows shorter runs than conventional flexo or gravure methods, which can be attractive to startups and direct-to-consumer brands that want to test products or designs without large inventory commitments.
- Location: Longmont, Colorado
- Size: 35,000 square feet
- Initial equipment: HP Indigo CPO 25K Digital Press
- Primary product types: Pouches, roll stock, labels
- Target markets: Natural products, food & drink, sports nutrition, supplements, pet treats and other lifestyle CPG segments
Executives say the site is intended to reduce complexity for brands that previously managed multiple suppliers for film, printing and converting. Consolidating those steps in a single location can shorten lead times and simplify logistics, they contend.
| Attribute | Detail |
|---|---|
| Facility footprint | 35,000 ft² |
| Printing platform | HP Indigo CPO 25K |
| Production focus | Pouches, roll stock, labels (digitally printed) |
Implications for the CPG landscape
For emerging and mid-sized lifestyle brands, faster turnaround and lower minimums can affect product strategy, allowing more frequent seasonal launches or limited-edition runs. Retailers and contract manufacturers have increasingly looked to digital print solutions to accommodate SKU proliferation and a consumer preference for variety and personalization.
Vert’s move follows wider industry interest in digital flexible packaging as brands balance speed to market with sustainability and inventory efficiency. The company says Longmont will serve as a base for future growth and additional capabilities as demand evolves.
As digital print capacity expands in the U.S., brands and retailers will watch whether consolidated sites such as Longmont deliver the promised reductions in time-to-shelf and operational complexity.
