Snack brand brings a monthlong, nostalgia-driven menu to a San Fernando Valley mall
Los Angeles shoppers at Westfield Topanga will have a new lunchtime — and late-afternoon — option this fall when a Cheez-It–branded food stall debuts in the mall’s food court for one month. The Cheez-It Court opens Sept. 2 and runs through Sept. 30, offering mashups of the familiar orange cracker with classic mall staples.
The activation is a collaboration between Cheez-It and Chain, the American Pop Cuisine brand founded by actor and writer B.J. Novak. Menu items announced by the brand include a Cheez-It–infused cinnamon roll called the Cheez-Y-Bun, a Cheez-It–crusted corn dog dubbed the Crunchy Cheez Dog, and an upgraded Philly cheesesteak served on a Cheez-It Extra Cheesy seasoned hoagie roll.
“The debut of the Cheez-It Court combines our beloved snack, made with 100% real cheese, with the unmistakable nostalgia of food court classics,” said Nicole Sorensen, vice president of marketing for Cheez-It, in a news release.
What shoppers can expect
Photos and descriptions released by the company show the Cheez-Y-Bun finished with a shortbread crumble, salted caramel crunch and a whole Cheez-It cracker on top. The Crunchy Cheez Dog is described as a premium Wagyu hot dog coated in a panko and Cheez-It cracker crust. The Cheez-Steak promises to reinterpret the Philly cheesesteak by using a toasted, Cheez-It–seasoned hoagie roll.
The temporary stall will be open daily at Westfield Topanga for four weeks, with evening hours on weekends and later afternoons during the week. After the pop-up concludes, the company plans to post the recipes for these items on CheezIt.com.
| Days | Opening hours |
|---|---|
| Mondays & Tuesdays | 3 p.m. – 8 p.m. |
| Wednesdays & Thursdays | 12 p.m. – 8 p.m. |
| Fridays, Saturdays & Sundays | 12 p.m. – 9 p.m. |
Local context and questions for shoppers
Westfield Topanga, located in the Woodland Hills area of the San Fernando Valley, is a regular site for branded pop-ups and culinary activations intended to draw foot traffic to the mall and its food court. For Los Angeles consumers, the Cheez-It Court will be one of several seasonal experiences aimed at combining nostalgia with social-media-friendly menu items.
Shoppers should note that the activation is explicitly temporary and that menu offerings will be available only while the stall is operating through Sept. 30. Details on pricing and whether any of the items will be available at other Chain locations or at Chain’s full-service outlets were not released with the initial announcement.
- When: Sept. 2–30, 2026
- Where: Cheez-It Court, Westfield Topanga Mall, Los Angeles (Topanga area)
- Hours: Vary by day (see table above)
The promotion illustrates a growing trend in Los Angeles retail and dining: recognizable packaged-food brands creating temporary, experiential kitchens to build buzz and direct consumers to the brand’s online channels. In this case, Cheez-It plans to publish the recipes for the pop-up items on its website, extending the activation beyond the mall foot traffic to a wider digital audience.
For local residents planning to visit, expect crowds during weekend evenings and midday periods when the food court typically fills with shoppers and families. Those with dietary restrictions should inquire at the stall about ingredients: the company’s materials reference real cheese and Wagyu hot dogs for specific items.
The Cheez-It Court adds another seasonal draw to Westfield Topanga’s roster of events and could influence where families and shoppers choose to eat while visiting the mall this September. The brand’s mix of nostalgia and novelty aims to turn a brief visit into a social-media moment — and to send visitors home with a recipe to recreate the experience.
