The Anaheim Ducks and Disneyland Resort announced Thursday that the resort’s iconic logo will appear on both sides of Ducks player helmets beginning with the 2026-27 NHL season. Team officials said the helmet decals will be displayed during regular-season home and road games, Stanley Cup Playoff contests and all club practices.
Visible reminder of a decades-long relationship
The expanded sponsorship is the latest chapter in a relationship that dates to the team’s founding by The Walt Disney Company in 1993. The Ducks — originally the Mighty Ducks of Anaheim, named for the 1992 Disney film — were sold in 2005 to Henry and Susan Samueli and were renamed the Anaheim Ducks for the 2006-07 season. Disneyland Resort has continued sponsoring the club for nearly a decade and will now extend its presence to on-ice equipment.
The Ducks said the new helmet design will make its public debut during the 2026 Rookie Faceoff this weekend and will appear throughout the season and postseason. The club also announced that the partnership expansion includes in-arena signage, social media content, broadcast elements and that Disneyland Resort will serve as the presenting sponsor of a Ducks home game this coming season.
- Helmet placement: logo on both sides of player helmets
- Effective: 2026-27 NHL season (debut at 2026 Rookie Faceoff)
- Additional elements: in-arena signage, social media, broadcast elements, presenting sponsor of a home game
“The Anaheim Ducks are more than a hometown team, they are woven into the fabric of our community. We’re honored to continue our partnership with an organization that shares our commitment to bringing people together for unforgettable experiences.”
The quotation above, from Disneyland Resort President Jill Estorino, was included in the Ducks’ announcement. Anaheim Ducks Club President Aaron Teats emphasized the historic ties between the club and Disney, saying the partnership celebrates the team’s roots and their shared commitment to Orange County.
Local impact and fan experience
For Anaheim residents, the new helmet logos will be a visible sign of a partnership that has been woven into local traditions, from Ducks games at the Honda Center to annual events such as Anaheim Ducks Day at Disney California Adventure Park and the Downtown Disney District. That event has included player appearances, fan activities, themed merchandise and food and beverage offerings.
Team leaders framed the change as both a branding move and a community gesture. The presence of the Disneyland Resort logo on helmets will appear on broadcasts and in-arena visuals, ensuring that the sponsorship will be seen by local fans who attend games and by viewers across the wider regional and national audience that follows the NHL.
| Where the Disneyland Resort logo will appear | Scope |
|---|---|
| Player helmets | All home and road regular-season games; Stanley Cup Playoffs; all club practices |
| Arena and media | In-arena signage, social media content, broadcast elements |
Officials did not disclose financial terms of the agreement. The announcement did note that the Ducks and Disneyland Resort will continue to collaborate on fan-focused experiences and community initiatives.
As the NHL season approaches, Anaheim fans will have a clear visual reminder of the team’s origins and ongoing ties to the company that launched the franchise. Whether the helmet logo becomes a new favorite among collectors of Ducks memorabilia remains to be seen, but locally it reinforces a longtime institutional relationship between one of Orange County’s major entertainment employers and its professional sports team.
The change arrives as the franchise prepares for training camp and preseason events that will showcase the new helmet design to season-ticket holders and visitors in Anaheim, and on broadcast feeds that carry Ducks games regionally and nationally.
