Chain expands in Arizona with new Peoria Shop at 9986 W. Happy Valley Pkwy.
Original ChopShop, the Phoenix-born fast-casual concept known for build-your-own bowls, salads and sandwiches, has opened its first Peoria location in Lake Pleasant Towne Center. The new Shop at 9986 W. Happy Valley Pkwy., Suite 103 marks the brand’s entry into the West Valley and is billed as its 12th Arizona location.
The company said doors opened this fall and that the Peoria Shop began welcoming customers at 10 a.m. on opening day. To commemorate the arrival, the first 50 guests in line received an Original ChopShop tote with the purchase of any breakfast entrée, bowl, salad or sandwich. The brand also promoted a digital signup incentive: customers who download the Original ChopShop app and spend $7 or more within 20 days of registering will receive 30 days of $3-off rewards.
Menu and hours aimed at broad daytime traffic
The Lake Pleasant location offers the chain’s full menu, including bowls, salads, sandwiches, all-day breakfast, juices and protein shakes. The menu is described as customizable to accommodate a range of preferences and dietary needs, a format the chain has used to grow in multiple markets since its founding in Arizona in 2013.
Original ChopShop has touted its welcoming, feel-good brand and its “chopped-in-shop” approach to fresh ingredients. In announcing the Peoria opening, CEO Kyle Frederick emphasized customer demand for a location in the community.
“Peoria is a community our guests have been asking us to be part of, and we listened. We look forward to becoming part of the community and giving people a place where they can enjoy feel good food that fits into their everyday lives.”
The new Shop’s posted hours are:
| Day | Hours |
|---|---|
| Monday–Saturday | 7 a.m. – 9 p.m. |
| Sunday | 7 a.m. – 8 p.m. |
Local context and what this means for Peoria
Original ChopShop’s arrival adds a nationalizing presence to Lake Pleasant Towne Center, a retail hub in northern Peoria that serves nearby neighborhoods and commuters along Happy Valley Parkway. For residents seeking quick, customizable meals with perceived healthier options, the chain’s menu and app-driven promotions are likely to appeal to morning and lunchtime traffic, as well as families and fitness-conscious customers looking for protein shakes and juice options.
The brand says it now has 30 total locations across Phoenix, Dallas-Fort Worth, Houston, College Station, Tucson and Atlanta, and the Peoria Shop is its first in the West Valley. That expansion underscores a continued appetite among restaurant groups to grow their footprint in Arizona beyond metro Phoenix’s core.
- Address: 9986 W. Happy Valley Pkwy., Suite 103, Lake Pleasant Towne Center
- Opening day giveaway: First 50 guests received a tote with qualifying purchase
- App offer: Spend $7+ within 20 days to earn 30 days of $3-off rewards
For customers seeking more information on the menu, loyalty program or nutritional details, the chain directs visitors to OriginalChopShop.com and to download its mobile app to join the Chops Loyalty rewards program. The promotion tied to app registration is designed to drive repeat visits during the introductory period.
As Peoria continues to attract new dining concepts, both local and regional, residents will likely see more openings aimed at daytime shoppers and families. Original ChopShop’s combination of customizable offerings, extended daily hours and app-based incentives positions the new Shop to compete in a busy local market where convenience and perceived health options weigh heavily in dining decisions.
WE NEWS will monitor how the new location fares and how it fits into the changing mix of restaurants serving northern Peoria neighborhoods.
