Nashik shop offers extravagant festive sweet amid traditional season
Nashik: A local sweet shop at Vidya Vikas Circle has added a showpiece offering to this year’s Ganesh Chaturthi line-up — a modak coated with 24-carat edible gold that the shop is pricing at ₹27,000 per kilogram, according to media reports.
Sagar Sweets, the shop named in coverage, has placed the gold-coated modak among more than two dozen varieties prepared for the festival. Reports say the shop has combined traditional fillings with novelty flavours and ornate presentation, while the gold-covered version has become the principal attraction online and in local conversation.
“The Golden Modak” has been described in coverage as an ornate version of the traditional naivedya offered to Lord Ganesha.
Context: modak’s place in Ganesh Chaturthi
Modaks are closely associated with Lord Ganesha in Maharashtra and are traditionally prepared as a naivedya (food offering) during Ganesh Chaturthi. Coverage notes that the sweet ranges from the classic steamed modak stuffed with coconut and jaggery to modern adaptations such as chocolate and dry-fruit versions. The gold-coated variant represents a luxury take on a long-standing devotional practice.
- Location: Sagar Sweets, Vidya Vikas Circle, Nashik.
- Price of gold modak: ₹27,000 per kg.
- Varieties on offer: Reported more than 25 kinds of modak for the festival.
Local reaction and practical considerations
Local connoisseurs and devotees often balance tradition, cost and presentation when choosing festival offerings. While some households continue to make homemade modaks in large numbers, sweet shops in Nashik and across Maharashtra commonly launch special items to draw festive customers. The coverage highlights the gold-coated modak as targeted at those seeking a lavish presentation for their naivedya.
There are practical points to note: media reports describe the gold as edible and specify it as 24-carat. Additional decorative elements of gold and silver are said to be used to enhance presentation. The item’s steep price places it in a luxury segment rather than mainstream festive purchases.
| Item | Reported detail |
|---|---|
| Shop | Sagar Sweets (Vidya Vikas Circle) |
| Special item | 24-carat edible gold-coated modak |
| Price | ₹27,000 per kg |
| Varieties offered | More than 25 modak types (reported) |
Sweet shops in Nashik typically see an uptick in footfall during Ganesh Chaturthi, serving households and organisers running local mandals. The addition of premium items can be read as part of broader retail strategies during major festivals, when presentation and novelty often carry commercial value.
The reports that carried the item gave prominence to the novelty and appearance of the product and located it within the larger tradition of offering favoured sweets to Lord Ganesha, who is widely regarded in Hindu practice as Vighnaharta (remover of obstacles) and is traditionally worshipped first during ceremonies.
Coverage did not quantify sales of the gold-coated modak or provide statements from Sagar Sweets’ proprietors in the items reviewed. For many Nashik households, the festival continues to combine homemade offerings, community aartis and purchases from long-established sweet shops in neighbourhoods such as Panchavati, Trimbak Road and adjoining suburbs.
As Ganesh Chaturthi proceeds, Nashik’s markets and sweet shops will remain a focal point of festive commerce and devotional display, ranging from humble steamed modaks to ornate creations such as the gold-coated version now in the local spotlight.
