Suzuki Motorcycle India Private Limited has inaugurated its first dealership in Bareilly, establishing a fully integrated 3S (sales, service and spare parts) outlet at Bisalpur Chowraha, Lal Jagat Pur. The new retail facility, operated by Shreejee Autozone LLP under the name Shreejee Suzuki, raises the company's footprint in Uttar Pradesh to 63 touchpoints and brings its pan-India network to 1,251 touchpoints, the company said.
Facilities and product range
According to Suzuki Motorcycle India, the Bareilly outlet is designed to provide end-to-end after-sales support along with vehicle sales. The dealership will retail the manufacturer's domestic portfolio of scooters and motorcycles and will also stock spare parts and conduct servicing at the same location.
- Location: Bisalpur Chowraha, Lal Jagat Pur, Bareilly.
- Operator: Shreejee Autozone LLP (Shreejee Suzuki).
- Type: Fully integrated 3S retail facility (sales, service, spare parts).
The lineup available through the outlet includes scooters such as the Access, Access ABS, Avenis, Burgman Street and the battery-electric e-Access. Motorcycles on offer include the Gixxer, Gixxer SF, Gixxer 250, Gixxer SF 250 and the V-Strom SX, Suzuki Motorcycle India stated.
"The inauguration of Shreejee Suzuki marks our entry into Bareilly and further expands our presence in Uttar Pradesh," said Harikrishna K, Executive Officer for Sales and After Sales at Suzuki Motorcycle India.
Local implications
For residents of Bareilly and neighbouring towns, the new 3S outlet means direct access to authorised sales and after-sales facilities for Suzuki two-wheelers within the city. The combined sales and service model is intended to simplify ownership by offering spares and maintenance at a single location, which can reduce downtime and ensure fitment of genuine parts, the company said.
From a market perspective, the launch contributes to Suzuki's broader network expansion in Uttar Pradesh. The company's statement framed the Bareilly opening as part of an ongoing effort to increase accessibility across the state and maintain consistent service standards through its authorised touchpoints.
Dealership details at a glance
| Item | Details |
|---|---|
| Dealership name | Shreejee Suzuki (Shreejee Autozone LLP) |
| Location | Bisalpur Chowraha, Lal Jagat Pur, Bareilly |
| Facility type | 3S – Sales, Service, Spare parts |
| State touchpoints after opening | 63 in Uttar Pradesh |
| National touchpoints after opening | 1,251 across India |
The company highlighted the inclusion of its electric scooter, the e-Access, alongside conventional petrol models. While the statement did not provide details on pricing, staffing or workshop capacity at the Bareilly outlet, Suzuki Motorcycle India described the move as a step to offer a "complete range" of vehicles to local customers backed by authorised service and spares.
The opening will be relevant to potential buyers evaluating authorised dealership networks, customers seeking warranty and post-warranty servicing, and existing Suzuki owners who rely on genuine parts. It further signals the two-wheeler manufacturer's continuing investment in expanding retail reach in Uttar Pradesh, a key market for mass-market motorcycles and scooters.
Harikrishna K's comment on the inauguration underlined Suzuki's intent to make its product range and after-sales support more accessible to customers in Bareilly and surrounding areas. The company said the new 3S facility "will provide access to Suzuki's complete range of scooters and motorcycles, supported by service and spare parts under one roof."
Local consumers and vehicle owners in Bareilly may now approach Shreejee Suzuki for purchases, routine servicing and replacement parts for the Suzuki models listed by the company.
