The Colisée Vidéotron will retain its name and a key corporate backer for another five years after Vidéotron and the Trois-Rivières Lions announced a renewal of their partnership on Sept. 22. The agreement, reached in collaboration with the City of Trois-Rivières and Spire Holdings, extends the naming-rights and official partnership arrangement through 2031.
What the renewal means locally
The original partnership, signed in September 2021, officially designated the arena the “Colisée Vidéotron” for a five-year term. Under the renewed agreement announced this week, the naming rights and Vidéotron’s role as an official partner are extended by another five years, confirming the telecom company’s ongoing support for the facility and the region’s professional hockey club.
Municipal and team leaders framed the renewal as more than a corporate sponsorship: they described it as a commitment to the city’s cultural and sporting life. In the announcement, Mayor Jean-François Aubin said the Colisée is both a gathering place and a showcase for Trois-Rivières.
“For the City, having committed partners like Vidéotron is invaluable. The Colisée is both an important gathering place for the people of Trois-Rivières and a true showcase for our city,” the mayor said.
Stakeholder perspectives
Representatives from Spire Holdings and the Lions highlighted how the agreement fits broader plans for the team and the arena. Todd Mackin, president of Spire Holdings, noted the company’s intent to build a lasting presence in Trois-Rivières and to continue developing professional hockey in the region. He said renewing the agreement with Vidéotron supports that long-term vision and enhances the experience offered to fans, partners and the community.
The announcement was also attended by Alex Cousineau, president of the Trois-Rivières Lions, and Pierre Karl Péladeau, president and CEO of Québecor, signalling broad corporate and local-government support for the renewal.
Context and consequences for the Mauricie region
Since it opened, the Colisée has been positioned as a central venue for local events, from hockey games to community gatherings. Keeping a prominent Quebec company attached to the arena’s name is intended to stabilise funding and marketing for the venue and the Lions, particularly as Spire Holdings pursues growth for the franchise after taking ownership. Officials say the arrangement helps ensure that the Colisée remains a focal point for residents and visitors alike.
- Duration: Extension announced Sept. 22 extends partnership through 2031.
- Original agreement: First signed in September 2021 for a five-year term.
- Signatories and attendees: Vidéotron, Trois-Rivières Lions, City of Trois-Rivières, Spire Holdings; announced in the presence of municipal and corporate leaders.
| Item | Year |
|---|---|
| Original naming-rights agreement | 2021 |
| Current extension announced | 2026–2031 (extension through 2031) |
For residents of Trois-Rivières, the deal underscores continuity for a high-profile public venue. Beyond the name on the building, renewal of the partnership is intended to keep the arena well promoted and supported as Spire looks to deepen the Lions’ roots in the Mauricie region.
Officials framed the announcement as a sign that public, private and corporate actors are aligned on keeping the Colisée a centre for local life. As the team and arena move forward under the renewed agreement, the coming seasons will show how the partnership translates into programming, fan experience and wider economic benefits for Trois-Rivières.
