New principal partner announced ahead of Premier League opener
Nottingham Forest have confirmed a multi-year deal with financial services platform Marex that will see the company become the club’s Principal Partner and take the front-of-shirt position for both the men’s and women’s teams.
The agreement, announced on 18 August, replaces the one-season arrangement with Bally’s and comes days before Forest begin their 2026/27 Premier League campaign under new manager Oliver Glasner. The club did not disclose the financial value of the deal.
Club and sponsor highlight shared ambitions and community work
Owner Evangelos Marinakis said the partnership reflects Forest’s growth strategy, praising Marex as “an ambitious, global business with a strong reputation for excellence and performance” and adding that the tie-up represented “another important step in the continued growth of our Club.”
“Marex is an ambitious, global business with a strong reputation for excellence and performance, and those qualities reflect our own ambitions for Nottingham Forest.” — Evangelos Marinakis
Marex, which describes itself as a global markets player with more than 50 offices worldwide and over 3,000 employees across Europe, Asia and the Americas, will be the club’s exclusive provider of foreign exchange and other financial services as part of the arrangement.
As well as appearing on replica shirts, the Marex brand will feature across the City Ground, the club’s digital channels and on the dresses of Nottingham Forest Netball, who compete in the Netball Super League. The company said it intends to support initiatives to promote careers for women in financial services and to back projects to improve financial literacy in the community.
What the partnership includes
- Front-of-shirt branding for men’s and women’s first-team shirts
- Brand presence at the City Ground and on club digital platforms
- Exclusive provision of foreign exchange and related financial services by Marex
- Branding for Nottingham Forest Netball and community outreach programmes
| Element | Details |
|---|---|
| Partner | Marex (financial services platform) |
| Scope | Men’s & women’s shirts, Netball dresses, City Ground, digital |
| Length | Described as multi-year (exact term not disclosed) |
Ian Lowitt, Marex Chief Executive, said the firm had built its business on long-term relationships and saw a clear alignment with Forest’s ambitions: “High performance, ambition and teamwork unite our organisations and provide a strong foundation.” He described the partnership as an opportunity to back the club while supporting Marex’s own goals.
Local impact and what to watch next
For Nottingham residents, the deal means a visible change on matchdays and in the city’s sporting landscape. Having a principal partner with an international footprint could bolster the club’s commercial profile and provide fresh resources for community projects, particularly those aimed at increasing female representation in financial services and improving financial literacy locally.
Supporters will see the new sponsor on shirts and around the ground immediately as Forest prepare to open the Premier League season at the City Ground. The practical benefits for fans — such as ticketing or matchday promotions linked to the sponsorship — were not detailed in the announcement.
Club officials and Marex representatives have indicated further collaborative initiatives will follow, and local groups and supporters’ organisations will be watching to see how the partnership translates into community programmes and opportunities for female career development in the city.
This commercial move comes as Forest enter a new chapter on the pitch with a managerial change and the start of a demanding Premier League campaign, and off-field partnerships such as this will be an important part of the club’s strategy to grow revenues and broaden community outreach.
